If you are a digital marketer or a business owner, you know for sure that Facebook is a very powerful platform. It can help you grow your business tremendously thanks to the magic of its algorithm. Everybody knows that Facebook collects a lot of data about its users and this data is gold for advertisers and businesses.
But recently, creating a Facebook Ad account and maintaining it for a long period of time is more difficult due to Facebook’s strict policies. Our advice for you is to know the guidelines of Facebook Ads before embarking in creating an account. This way you’ll avoid having your Facebook Ad account disabled. In this article, you’ll know exactly what you should and shouldn’t do.
You need to know that Facebook examines your Ads automatically to see if it complies with its advertising guidelines. This may take 24 hours generally. Even if your Ad is posted, it can be reexamined and rejected.
To begin, let’s start with what you shouldn’t do.
Some types of content are restricted or even prohibited on Facebook. Let’s begin with the prohibited content.
You cannot advertise illegal products, dangerous products, or adult products. Controversial or provocative content, misinformation are indeed prohibited. You need to stay away from anything that it’s discriminatory and related to personal characteristics.
Plus, the content on your Ad mustn’t be mediocre ( bad grammar, profanity, abusing capital letters, etc). The link in your Ad has to be functional and take the clicker to a landing page containing more information about the product or service.
Now let’s move on to the restricted type of content. If your Ad content is included in the categories below, you’ll have a lot of difficulties and obstacles in advertising your product/service. You need to read Facebook advertising rules for more details.
These categories include alcohol, dating services, gambling games, cryptocurrency, medication, plastic surgery, services requiring a subscription, financial services, politics and elections Ads and finally products of brands.
Moreover, avoid mentioning Facebook and Instagram on your Ads. You cannot use Ads aiming to represent Facebook and Instagram or any other brand unrelated to you.
Now that you have an idea about the elements that you need to avoid and/or pay attention to, you need to follow the tips below to secure your Ad account.
You obviously need to follow Facebook’s guidelines and always read the updated ones. This way, you’ll minimize the risk and you can get your account back if blocked by mistake.
Try to improve your risk score. Facebook’s algorithm needs to trust you and give you a good score. The lower your risk score, the lower is the probability of you losing your account. So how can you improve it ?
First, you have to be consistent. You need to warm up your Facebook Ad account with very simple Ads. For instance, you can boost your page with a little budget. This is very easy for Facebook to examine. After that, increase the number of your Ads in a gradual manner. In case of a rejection, you should appeal the decision. This shows Facebook that you think you’re innocent.
Second, have a good Facebook customer feedback score. People can rate your page on Facebook. For this reason, you need to prioritize your customer satisfaction by providing customer support for instance. Create good Ads that people would like to see on their feeds.
Third, avoid payment issues. Always pay your bills and try to stick to one payment method.
If your credit card is used in multiple Ad accounts, you might have some problems especially if one of them was previously blocked.
Fourth, you need to be careful about who you give access to your Ad account especially if their accounts are disabled. This might decrease your risk score thus disabling your Ad account.
Finally, don’t use multiple pages to advertise one product. Facebook thinks it’s a shady act. Therefore, advertise your product on one page preferably.
To sum up, dealing with Facebook Ads may seem very difficult and even impossible at times. This is because you don’t follow its guidelines properly. And sometimes it’s not your fault. However, keep in mind that you should lower your risk score by all means and be patient and consistent.